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Are You Thankful for Your Customers?

Are You Thankful for Your Customers?

Your customers have choices – choices of where to fuel up, where to stop for a quick snack, and where to buy a meal when they’re out and about. How do you show your appreciation for them when they choose your store? Use this season of Thanksgiving to let customers...
Get Street Smart about Customer Loyalty

Get Street Smart about Customer Loyalty

When it comes to your c-store customers, what are you most grateful for? If you said “loyalty,” you’re on the right track. After all, you’ll spend six times more to attract a new customer than to keep an old one. It doesn’t take a math whiz to figure out where your...
Creating a Positive First Impression

Creating a Positive First Impression

Like a field in baseball, the condition of your store affects how well you and your team perform. Think of it this way – your success depends on the perceptions customers form about your operation. Like the saying goes, you never get a second chance to make a positive...
Making Community Service Mean More

Making Community Service Mean More

The best kind of advertising is free. The most influential promotional tool has always been word-of-mouth, and it’s easier to generate than you might think. Getting involved in your community is a great way to set your organization apart from other stores and make a...
Last Minute Holiday Merchandising

Last Minute Holiday Merchandising

By this time of the year, your holiday marketing plan should be pretty well up and running. Hopefully you’re pulling in the profits you anticipated. But, are there any last-minute opportunities that may have been overlooked while you’ve been preparing for the...