by Ready Convenience | Aug 3, 2021 | Management, Marketing
Loyalty is what keeps you in business. Without the loyalty of your employees as well as your customers your business won’t succeed. There are many things you can do to improve loyalty, but first you need to understand the relationship between internal and...
by Ready Convenience | Jul 20, 2021 | Management, Marketing
By design, your convenience store is a store for the masses. While you may not have everything someone needs, you most likely have something for everyone. Most stores also have products and services that target a smaller market. These are called “niche” offerings. For...
by Ready Convenience | Mar 8, 2021 | Marketing, Training
Tens of thousands of people fuel up their cars every day, and most of those sales take place in a convenience store just like yours. With the convenience of pay-at-the-pump, many of your fuel customers never walk into your store, but that doesn’t mean they don’t...
by Ready Convenience | Nov 25, 2020 | Marketing, Training
When it comes to your c-store customers, what are you most grateful for? If you said “loyalty,” you’re on the right track. After all, you’ll spend six times more to attract a new customer than to keep an old one. It doesn’t take a math whiz to figure out where your...
by Ready Convenience | Nov 12, 2020 | Marketing
Your customers have choices – choices of where to fuel up, where to stop for a quick snack, and where to buy a meal when they’re out and about. How do you show your appreciation for them when they choose your store? Use this season of Thanksgiving to let customers...
by Ready Convenience | Sep 24, 2020 | Management, Marketing
With all the challenges you face as a convenience store manager, here’s one way you’re lucky – your customers visit your store to buy, not browse. For the most part, customers walk through your door with a specific transaction in mind – they may be pre-paying for...
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