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Cash In on Foodservice in Your C-Store

Cash In on Foodservice in Your C-Store

As part of Customer Loyalty Month in April, you discovered how training, marketing, hiring and service all play a role in building a base of repeat customers. The products you offer above and beyond the staples of convenience store inventory also affect customer...

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Cash In on Foodservice in Your C-Store

As part of Customer Loyalty Month in April, you discovered how training, marketing, hiring and service all play a role in building a base of repeat customers. The products you offer above and beyond the staples of convenience store inventory also affect customer...

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What Do Convenience Store Customers Want?

What Do Convenience Store Customers Want?

Think you’re not losing customers to online stores? Think again. While many retailers are scrambling to compete with online competitors or develop a booming online sales strategy, convenience stores have felt mostly insulated from the threats of e-commerce. After all,...

C-Store Loyalty Programs for Today’s Customers

C-Store Loyalty Programs for Today’s Customers

You know those punch cards where a customer could earn their 10th coffee for free? On its surface, that seemed like it was telling the customer “We’re glad you’re buying your coffee here, and here’s a little something to reward your loyalty.” For a long time, those...

Making Community Service Mean More

Making Community Service Mean More

The best kind of advertising is free. The most influential promotional tool has always been word-of-mouth, and it’s easier to generate than you might think. Getting involved in your community is a great way to set your organization apart from other stores and make a...

Baby Boomers Still Booming

Baby Boomers Still Booming

A lot of marketing focus lately has been squarely on capturing the attention of the millennial generation. Considering their buying power over time, this is a logical strategy. Smart marketers though, and especially those in the convenience store industry, have...

Your Competition is Changing – Are You Ready?

Your Competition is Changing – Are You Ready?

You’ve heard the joke about the two hikers and a bear, right? Two hikers encounter an angry bear in the forest. One of them opens his backpack, pulls out his running shoes, and begins putting them on as fast as he can. The other watches and says, “You don’t think...

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