So It’s Your First Time…
Green, rookie, first-timer… we were all in your shoes once. Whether you’re attending the NACS Show as a first-time exhibitor or a first-time attendee, it can be overwhelming. Don’t worry, you’re not the only one who will feel this way. Even those of us who have done this year after year still find ourselves in awe of the show’s scope.
Start with the End in Mind
With more than 23,500 in attendance, a 400,000 square foot expo hall, and more than 55 educational sessions to choose from, it’s hard to know where to start. Here’s some advice: start with the end in mind. Before you leave for Las Vegas, identify your goals for the show, and be sure they align with your overall business goals. What do you need to learn at the show to consider it a success? Which exhibitors are offering products and services that meet your most important needs? What type of networking do you need to do?
As an exhibitor, we started planning our trip to the 2015 show as soon as we got home from the 2014 show. It’s just that important. Here at RTO, our goals for a successful NACS Show don’t revolve around sales and quotas, but more around relationships. We want to learn as much as we can about industry trends, and we want to get to know the needs of our customers. We want to show attendees how our training technology works, and how it can help them reach their goals.
The show is also a great place find partnerships and alliances. In fact, that’s how our ongoing partnership with the NACS organization first started. Today, that alliance has resulted in the NACS e-Learning program, a cost effective way for you to access a comprehensive, state-of-the-art Learning Management System that includes training content specific to the Convenience and Fuel Retailing Industry. If learning how to improve your training program is one of your show goals, visit us at Booth #4628 to explore your technology-based training options.
First Timer Advice: Planning is Critical
Brian Rutter, Vice President of Marketing for NACS, gives his best advice to the first-time attendee. He stresses the importance of planning your trip and using MyShow Planner to stay on track. So what is the key to a productive show? Brian tells us “plan, planning and plan ahead.” Watch the video below for more great advice.