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Millennials are Changing Your Customer Base

Millennials are Changing Your Customer Base

Remember that bratty kid from years ago who made a mess at the soda machine and threw a fit until his parents caved and bought him his favorite candy bar? Well, he’s all grown up now, and he’s bringing about 83 million of his friends to the...

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How Consumer Demographics Shape Your Business

How Consumer Demographics Shape Your Business

Every business is affected by consumer demographics, some more than other and some in different ways than others. Let’s take a look at a few general consumer demographics nationwide: Age & Generation As the population ages, the buying...

Customer Service Under the Canopy

Customer Service Under the Canopy

Approximately 40 million people fuel up their cars every day, and most of those sales take place in a convenience store just like yours. With the convenience of pay-at-the-pump, about half of your fuel customers never walk into your store, but...

What Do Convenience Store Customers Want?

What Do Convenience Store Customers Want?

Think you’re not losing customers to online stores? Think again. While many retailers are scrambling to compete with online competitors or develop a booming online sales strategy, convenience stores have felt mostly insulated from the threats of...

Get Street Smart about Customer Loyalty

Get Street Smart about Customer Loyalty

When it comes to your c-store customers, what are you most grateful for? If you said “loyalty,” you’re on the right track. After all, you’ll spend six times more to attract a new customer than to keep an old one. It doesn’t take a math whiz to...

Are You Thankful for Your Customers?

Are You Thankful for Your Customers?

Your customers have choices – choices of where to fuel up, where to stop for a quick snack, and where to buy a meal when they’re out and about. How do you show your appreciation for them when they choose your store? Use this season of...

C-Store Loyalty Programs for Today’s Customers

C-Store Loyalty Programs for Today’s Customers

You know those punch cards where a customer could earn their 10th coffee for free? On its surface, that seemed like it was telling the customer “We’re glad you’re buying your coffee here, and here’s a little something to reward your loyalty.”...

Creating a Positive First Impression

Creating a Positive First Impression

Like a field in baseball, the condition of your store affects how well you and your team perform. Think of it this way – your success depends on the perceptions customers form about your operation. Like the saying goes, you never get a second...

Making Community Service Mean More

Making Community Service Mean More

The best kind of advertising is free. The most influential promotional tool has always been word-of-mouth, and it’s easier to generate than you might think. Getting involved in your community is a great way to set your organization apart from...

Last Minute Holiday Merchandising

Last Minute Holiday Merchandising

By this time of the year, your holiday marketing plan should be pretty well up and running. Hopefully you’re pulling in the profits you anticipated. But, are there any last-minute opportunities that may have been overlooked while you've been...

Baby Boomers Still Booming

Baby Boomers Still Booming

A lot of marketing focus lately has been squarely on capturing the attention of the millennial generation. Considering their buying power over time, this is a logical strategy. Smart marketers though, and especially those in the convenience...

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